Thursday, April 26, 2012

Texture Media !!!

TextureMedia Launches New Offer Platform: Texture Only Offers! Curly Community Gains Access to Textured Hair Exclusives

AUSTIN, TX, April 26, 2012 — TextureMedia, the leading online resource and community for curls, coils and waves, is proud to announce Texture Only Offers!℠ (TOO!), a new online platform providing exclusive access to salons, products and experiences for curlies across the country. TOO! subscribers will receive a content-rich and educational weekly email with one-of-a-kind offerings including:

· Customized product bundles
· Limited edition product releases
· VIP access to curly events
· Unique packages from top salons and stylists
· Exclusive curly experiences with key influencers

TOO! is a nationwide program available to new participants as well as all members across the TextureMedia properties, including NaturallyCurly.com, CurlMart.com, CurlStylist.com and CurlyNikki.com.

TOO! is the only offer platform aimed towards empowering the textured hair community while connecting them with relevant brands. Each exclusive offering will be supported by highly relevant and targeted content to educate those with curls, coils and waves.

"Our community has been asking for special offers," explains TextureMedia president Michelle Breyer. "With TOO!, they will be getting experiences and product offerings they can’t otherwise get through mainstream distribution."

Brand Benefits

Participating TOO! partners will have direct access to the ever-growing textured hair market, which purchases three times more product than the average consumer. Built-in social features give users the power to easily share TOO! offers with friends and across their social networks. Together, the custom offer emails and social integration create unparalleled engagement within this niche market, turning qualified users into lifetime customers.

“As we have seen the increase in the textured hair market, TOO! is relevant, timely and in demand,” explains Director of Commerce Alli Stinson. "We're excited to be able to provide this first-of-its-kind resource to connect our community to brands and experiences catered to their unique hair and beauty needs."

To learn more about TOO!, or to participate in the program, visit textureonlyoffers.com or email too@texturemediainc.com.

About TextureMedia℠

TextureMedia, Inc., formerly The NaturallyCurly Network, is the social media company empowering, embracing and connecting the world of curls, coils and waves. Their flagship brand, NaturallyCurly.com®, is the trusted leader in original content and community for the influential woman. Other online brands include CurlStylist℠, a professional community for stylists servicing the textured hair clientele; CurlMart®, a boutique e-commerce site showcasing more than 60 brands and 550 community-vetted products; and CurlyNikki℠, the leading natural hair expert in the blogosphere, encouraging people everywhere to share their experiences, frustrations and triumphs of being naturally glamorous.

TextureMedia, Inc. introduced two new brands in 2011: Curls On The Go®, an app for iPhone and Android mobile platforms, and TextureTrends℠, semi-annual syndicated market intelligence addressing the growing needs and requests of hair-care brands. The company’s footprint spans every corner of the globe, engages its audience across multiple platforms—online, mobile, social and print—and partners directly with hair- care brands and publishers to reach this active consumer group through advertising, sponsorship, social commerce, events and market insights.

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