TextureMedia Launches New Offer Platform:
Texture Only Offers! Curly Community Gains Access to Textured Hair
Exclusives
AUSTIN,
TX, April 26, 2012 — TextureMedia, the leading online resource and community for
curls, coils and waves, is proud to announce Texture Only Offers!℠ (TOO!), a new
online platform providing exclusive access to salons, products and experiences
for curlies across the country. TOO! subscribers will receive a content-rich and
educational weekly email with one-of-a-kind offerings including:
·
Customized product bundles
· Limited edition product releases
· VIP access to curly events
· Unique packages from top salons and stylists
· Exclusive curly experiences with key influencers
· Limited edition product releases
· VIP access to curly events
· Unique packages from top salons and stylists
· Exclusive curly experiences with key influencers
TOO!
is a nationwide program available to new participants as well as all members
across the TextureMedia properties, including NaturallyCurly.com, CurlMart.com, CurlStylist.com and CurlyNikki.com.
TOO!
is the only offer platform aimed towards empowering the textured hair community
while connecting them with relevant brands. Each exclusive offering will be
supported by highly relevant and targeted content to educate those with curls,
coils and waves.
"Our
community has been asking for special offers," explains TextureMedia president
Michelle Breyer. "With TOO!, they will be getting experiences and product
offerings they can’t otherwise get through mainstream distribution."
Brand
Benefits
Participating
TOO! partners will have direct access to the ever-growing textured hair market,
which purchases three times more product than the average consumer. Built-in
social features give users the power to easily share TOO! offers with friends
and across their social networks. Together, the custom offer emails and social
integration create unparalleled engagement within this niche market, turning
qualified users into lifetime customers.
“As
we have seen the increase in the textured hair market, TOO! is relevant, timely
and in demand,” explains Director of Commerce Alli Stinson. "We're excited to be
able to provide this first-of-its-kind resource to connect our community to
brands and experiences catered to their unique hair and beauty needs."
To
learn more about TOO!, or to participate in the program, visit textureonlyoffers.com or email too@texturemediainc.com.
About
TextureMedia℠
TextureMedia, Inc., formerly The
NaturallyCurly Network, is the social media company empowering, embracing and
connecting the world of curls, coils and waves. Their flagship brand, NaturallyCurly.com®, is the trusted leader in
original content and community for the influential woman. Other online brands
include CurlStylist℠, a professional community for stylists
servicing the textured hair clientele; CurlMart®, a boutique e-commerce site showcasing
more than 60 brands and 550 community-vetted products; and CurlyNikki℠, the leading natural hair expert in the
blogosphere, encouraging people everywhere to share their experiences,
frustrations and triumphs of being naturally glamorous.
TextureMedia,
Inc. introduced two new brands in 2011: Curls On
The Go®, an app for iPhone and Android mobile platforms, and
TextureTrends℠, semi-annual syndicated market intelligence addressing the
growing needs and requests of hair-care brands. The company’s footprint spans
every corner of the globe, engages its audience across multiple
platforms—online, mobile, social and print—and partners directly with hair- care
brands and publishers to reach this active consumer group through advertising,
sponsorship, social commerce, events and market
insights.
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